LED? OLED? Global color TV industry accelerates shuffling

In the past: China, Japan and Korea in the LED era staged "Three Kingdoms"

The pattern of leading industries in Japanese companies is gone forever, and the situation is dominated by the three countries of China, Japan and Korea. At present, the competition around LED TVs, Chinese, Japanese and Korean companies have adopted different versions of the strategy. Chinese companies headed by TCL and Konka once again bet on Internet TV, intending to increase the value of products through third-party content and services; Korean companies represented by Samsung quickly lay out the entire industry chain, trying to double the advantages of technology and content. Fully suppressed; Japanese companies responded to the wind.

Strategy success or failure determines sales. In 2012, Korean company's color TV shipments reached 40% of the global market, of which Samsung's TV shipments reached 51.3 million units, accounting for 63% of total Korean shipments; followed by China's color TVs, Japanese companies ranked first three.

Now: Han Enterprise pushes technological innovation or welcomes change

In 2013, UHD and OLED became the two most representative keywords in the color TV industry. However, in the face of the seemingly prosperous UHD market, there is no doubt. Recently, some people in the industry expressed concern that the UHD TV market is still in the introduction stage. Although the concept of various manufacturers is frequent, even at the expense of price promotions, the current ultra-HD standard image compression technology, HdmI transmission and playback standard specifications have not been introduced. Let the current UHD TV be a bit embarrassing.

Such concerns are not unreasonable. Although manufacturers have surpassed full HD through their own technology and 4K panels, they are not forward-looking for future UHD standards. Most 4K TVs may not be able to play future UHD sources.

Connecting the future UHD standard has become a major proposition in the industry. At this point, Korean companies seem to be more forward-looking. According to the reporter, only Samsung UHD TV has the ability to upgrade to support future UHD standards. The next generation HDMI realized by HEVC decoding UHD image processing engine and smart upgrade card realizes data decoding and data transmission. Mission to respond to future Ultra HD standards. Regardless of how future international and domestic standards will be defined, Samsung UHD TV will be easily synchronized, which will undoubtedly have a decisive impact on consumer purchases.

The Samsung UHD TV is equipped with a black crystal ultra-clear technology UHD panel, which enhances the color and light transmittance, and provides ultra-high contrast ratio. At the same time, any image quality can be converted into ultra-high definition playback, which solves the UHD source problem. Become an important reason for consumers to favor Samsung UHD TV.

If the Korean company represented by Samsung has occupied the commanding height in UHD technology and application, then the next generation of OLED technology is preemptive. Recently, Samsung and LG launched a curved OLED TV in China. In contrast, Sino-Japanese companies reacted dullly. Panasonic and Sony formed a joint venture to develop OLED technology. Zhou Houjian, chairman of Hisense Group, believes that "OLEDs are costly, consume a lot of power, have a short life span, and will not be popular in the short term."

The future: Chinese color TV companies need to deal with it early

From catching up to standing up to the lead. Korean color TV companies have proved that the leading edge of technology can evolve into a leading application, while the leading edge of applications directly translates into an expanding market share. It is not difficult to find that forward-looking pre-judgment and consistent technology leadership are the key to success.

For Chinese color TV companies, in the face of the competition of high-standard UHD technology of Korean enterprises, the price is only a temporary benefit, and the research and development of core technologies will become the key; in the battle of OLED TV, the gap between the starting and the online becomes a birth defect. In the future, how to solve the problem of Chinese color TV enterprises needs to be dealt with early.