Recently, the international panel analysis and statistical agency IHS released the latest panel price in October 2017. The data shows that the panel price in October is still in a downward trend, especially 40-inch and 43-inch, with the highest rate of decline reaching 7%.
The rapidly falling panel price in the third quarter was considered by the industry to be of great help to TV manufacturers, especially Chinese manufacturers who need to reduce their high inventory and reduce their financial burden. This also helps them to use the most crucial time for the upcoming Prepare for global marketing season.
Although the rate of price cuts in October has been a breakthrough, it is still lower than market expectations. Especially the 32-inch and 55-inch, because the television manufacturers demand for the panel has picked up again, making the price drop is not large, the market is forming a stable situation. The 40-inch and 43-inch declines were significant due to the fact that panel makers wanted to stimulate shipments at lower prices, but TV makers were not eager to purchase these panels, but were waiting for panel makers to provide more. Price discounts.
In October this year, because panel makers have already adopted a low-price strategy, they are not willing to cut prices further. Larger panel sizes such as the 55-inch and 65-inch models are even lower than the lowest prices in the second quarter of 2016. Due to the price reversal of panel prices, some television manufacturers adjusted their planned shipments this year.
In the past 11 Golden Weeks, the market performance was not satisfactory. According to Ovid Cloud Network data monitoring, during the 11th period, the total sales volume of the domestic color TV market decreased by 15.6% year-on-year, and the sales amount was only 11.8 billion yuan, a year-on-year decrease of 11.9%. For the TV market, the 11th promotion season is a very important key node. Such a sluggish market sales can not help but worry about the overall color TV market this year. Seeing the double 11 and Christmas promotions coming soon, this will have a major impact on the overall size of the Chinese color TV market in 2017. Faced with the cold market situation, some manufacturers are willing to adopt more aggressive sales strategies, large-scale promotion, want to further occupy market share, gain the position in the minds of consumers, and some manufacturers adopt more robust strategies, preferring to reduce sales. Don't give too low discounts to keep costs down.
Of course, according to the IHS analysis, the price factor is also influenced by the bargaining power of panel suppliers. Some TV makers are demanding low prices in the first quarter of 2018 with high demand in the fourth quarter. Therefore, it is expected that the future panel price trend will be more confusing, and more influencing factors will be incorporated, such as the fourth quarter sales target, increase in production capacity next year, television manufacturers' sales strategy, and so on. At present, more TV manufacturers will adopt ways to control inventory and reduce costs, especially before panel prices become stable.
SHENZHEN CHONDEKUAI TECHNOLOGY CO.LTD , https://www.szfourinone.com