The story that surrounds the fourth screen on the Internet, the "TV screen", has recently become more and more lively. On August 30, Ove Cloud launched “2016 Big Screen Ecological Operation Big Data Blue Bookâ€, and it is predicted that in 2017, TV screen will reproduce the grand scene of the mobile Internet market that broke out four years ago. On September 7, Hisense announced that its Internet TV users had exceeded 21 million. On September 8, PPTV launched its first TV brand day, directly targeting the 919 brand day. The person in charge of LeTV declared: "Letvision 919 has become an absolute event for the television industry, but it is also a day of darkness for business partners." The smell of gunpowder is quite strong. On September 13th, Skyworth announced that it would cooperate with the iQIYI video content.
In fact, since three years ago, when Xiaomi and Leshi entered the television industry under the banner of “subversiveâ€, besides the “subversion of friendship between business people†and the debate over who is the “content kingâ€, the debate has been endless.
Internet TV "Content Controversy"
A mind to engage in layout? Or do you want to do business?
Just like the mobile terminal's core requirement is “linkingâ€, so the genes of mobile products are social and sharing. The core demand for TV screens since its inception was “watching TVâ€. In the era of Internet TV, it is to solve “watching videosâ€. The problem. This is also a "contention dispute" that several Internet telephony companies will now talk about.
Regarding the “Content Controversyâ€, now it is mainly the contest of the two models. One is the “poly†model represented by Hisense, and the other is the “hardware subversion†model of LeTV. LeTV said "subversion" because it is the only video site on all Internet TVs, and it has been established in 2004. After entering the television industry three years ago, LeTV’s content source has always come from LeTV. In the past two years, it has attempted to break through self-control and purchase individual IP. The success of the promotion of “Prince of the Prince†has won a lot of attention. . However, it is a pity that there has been no crackdown on the introduction of chain resources. In this era of rapid consumption, Zhang Tian'ai, the star of the smash hit, has gradually disappeared.
LeTV actually played a "big early" in the video industry, but it was a "late set", although it was a step closer to the station, but because there is no BAT (Baidu, Alibaba, Tencent) capital and content resources cooperation Support has always had no unique advantage, and it has become less and less popular in terms of fitness, such as Fantastic Art, Tencent, and Youku. This is also LeTV's biggest problem all the time. Whatever outlets are preemptively deployed, from televisions to mobile phones to cars, the ecosystem has become bigger and bigger, but it hasn't been truly "subversive" on any outlet.
In contrast to LeTV, which is a self-reliant and self-reliant player, Hisense is the most typical representative of the “poly†model. Compared with Skyworth’s just announced cooperation with iQIYI content, Hisense has actually positioned the “poly†model since 2012, and is the earliest one in the industry. It has long been with iQiyi, Tencent Video, China TV, iCNTV, and Ulead Poule. Other mainstream video platforms have reached strategic cooperation and are the most comprehensive of all Internet TV brands. The advantage of doing so is that the content resources can be maximized, which is beneficial to Hisense, users, and video sites, and is currently a widely recognized model.
In general, one of the two models is to maximize content resources through an open platform, and the other is to produce content through its own “ecologyâ€.
The biggest advantage of the former is the richness of content resources, such as the recent “Independence Dayâ€, “Roadside Picnic,†“Different 3,†“Terrorist Rogue 2†and “Old Nine Doors,†and the strong resources of each of these video sites will be brought together. On a platform, leave content selection rights to users, retain users, and then perform segmentation operations on a large platform. In the end, it is more about content and user operations.
The biggest advantage of the latter is that it produces its own content, but it will inevitably lead to limited content resources, which is equivalent to the user being invisible in the small-scale, and the fight is the layout. And with the increasing cost of acquiring content resources, LeTV’s funding pressure will increase, and it will be very passive in terms of quantity and quality. A few years ago, "Tomb Notes", "Ghost Blowing Lamps" and other copyrights have sold millions of people, and now the same amount of network fiction, a variety of copyright demolition to buy, individual copyright is not lower than Millions, while Guo Jingming's fiction, film, and television copyrights have risen nearly tenfold in three years, and the bubble has been constantly said. According to LeTV’s financial report for the first half of 2016, LeTV’s revenue for the first half of the year was only 183 million yuan, a decrease of 35.28% compared with 283 million yuan in the same period last year.
The "contention" of Internet TV seems to be content, but the definition of "content" in the two models is completely different. "Poly mode" is dedicated to content operations, giving users more content choices and allowing users to make "what to see" decisions. The "hardware subversion" model is actually a matter of thinking about the layout, what is done is the production of video content, and it is up to the user to decide what to look for. Which model is most valuable to Internet TV users? Not to mention that Jobs created user needs, because Jobs never did the layout, but rather a more perfect user experience than obsessive-compulsive disorder. Again, who owns the user and who is more valuable to the user, who will live better and better.
However, a gratifying newsletter has spread to users: In the face of the increasing number of online complaints and complaints from users, LeTV seems to have discovered the “born birth defects†of its own development. Currently, it is seeking the introduction of iqiyi and other resources. The cooperation program has already been agreed. According to insiders, this news is true and we look forward to it.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
In fact, since three years ago, when Xiaomi and Leshi entered the television industry under the banner of “subversiveâ€, besides the “subversion of friendship between business people†and the debate over who is the “content kingâ€, the debate has been endless.
Internet TV "Content Controversy"
A mind to engage in layout? Or do you want to do business?
Just like the mobile terminal's core requirement is “linkingâ€, so the genes of mobile products are social and sharing. The core demand for TV screens since its inception was “watching TVâ€. In the era of Internet TV, it is to solve “watching videosâ€. The problem. This is also a "contention dispute" that several Internet telephony companies will now talk about.
Regarding the “Content Controversyâ€, now it is mainly the contest of the two models. One is the “poly†model represented by Hisense, and the other is the “hardware subversion†model of LeTV. LeTV said "subversion" because it is the only video site on all Internet TVs, and it has been established in 2004. After entering the television industry three years ago, LeTV’s content source has always come from LeTV. In the past two years, it has attempted to break through self-control and purchase individual IP. The success of the promotion of “Prince of the Prince†has won a lot of attention. . However, it is a pity that there has been no crackdown on the introduction of chain resources. In this era of rapid consumption, Zhang Tian'ai, the star of the smash hit, has gradually disappeared.
LeTV actually played a "big early" in the video industry, but it was a "late set", although it was a step closer to the station, but because there is no BAT (Baidu, Alibaba, Tencent) capital and content resources cooperation Support has always had no unique advantage, and it has become less and less popular in terms of fitness, such as Fantastic Art, Tencent, and Youku. This is also LeTV's biggest problem all the time. Whatever outlets are preemptively deployed, from televisions to mobile phones to cars, the ecosystem has become bigger and bigger, but it hasn't been truly "subversive" on any outlet.
In contrast to LeTV, which is a self-reliant and self-reliant player, Hisense is the most typical representative of the “poly†model. Compared with Skyworth’s just announced cooperation with iQIYI content, Hisense has actually positioned the “poly†model since 2012, and is the earliest one in the industry. It has long been with iQiyi, Tencent Video, China TV, iCNTV, and Ulead Poule. Other mainstream video platforms have reached strategic cooperation and are the most comprehensive of all Internet TV brands. The advantage of doing so is that the content resources can be maximized, which is beneficial to Hisense, users, and video sites, and is currently a widely recognized model.
In general, one of the two models is to maximize content resources through an open platform, and the other is to produce content through its own “ecologyâ€.
The biggest advantage of the former is the richness of content resources, such as the recent “Independence Dayâ€, “Roadside Picnic,†“Different 3,†“Terrorist Rogue 2†and “Old Nine Doors,†and the strong resources of each of these video sites will be brought together. On a platform, leave content selection rights to users, retain users, and then perform segmentation operations on a large platform. In the end, it is more about content and user operations.
The biggest advantage of the latter is that it produces its own content, but it will inevitably lead to limited content resources, which is equivalent to the user being invisible in the small-scale, and the fight is the layout. And with the increasing cost of acquiring content resources, LeTV’s funding pressure will increase, and it will be very passive in terms of quantity and quality. A few years ago, "Tomb Notes", "Ghost Blowing Lamps" and other copyrights have sold millions of people, and now the same amount of network fiction, a variety of copyright demolition to buy, individual copyright is not lower than Millions, while Guo Jingming's fiction, film, and television copyrights have risen nearly tenfold in three years, and the bubble has been constantly said. According to LeTV’s financial report for the first half of 2016, LeTV’s revenue for the first half of the year was only 183 million yuan, a decrease of 35.28% compared with 283 million yuan in the same period last year.
The "contention" of Internet TV seems to be content, but the definition of "content" in the two models is completely different. "Poly mode" is dedicated to content operations, giving users more content choices and allowing users to make "what to see" decisions. The "hardware subversion" model is actually a matter of thinking about the layout, what is done is the production of video content, and it is up to the user to decide what to look for. Which model is most valuable to Internet TV users? Not to mention that Jobs created user needs, because Jobs never did the layout, but rather a more perfect user experience than obsessive-compulsive disorder. Again, who owns the user and who is more valuable to the user, who will live better and better.
However, a gratifying newsletter has spread to users: In the face of the increasing number of online complaints and complaints from users, LeTV seems to have discovered the “born birth defects†of its own development. Currently, it is seeking the introduction of iqiyi and other resources. The cooperation program has already been agreed. According to insiders, this news is true and we look forward to it.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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