Intel accelerates the attack on car technology and wins BMW and Mercedes-Benz orders
Intel (blog) is accelerating the attack on automotive technology, a high-growth and high-profit area in the future.
According to Reuters, Intel ’s German business director Hannes Schwaderer said that the German automotive industry and heavy machinery sector will provide Intel with new business in the next few years.
Schwaderer said on Friday that German luxury car manufacturers BMW and Mercedes-Benz will use Intel's microprocessor chips in car information and entertainment systems since 2012.
He added: "Durable industrial companies such as Bosch Rexroth have also become our new customers."
German TV and set-top box manufacturers will soon adopt a new generation of atomic chips, which are designed for notebooks and mobile devices.
"In 2009, these areas basically did not bring us revenue, but in 2010 the situation has begun to change."
Schwaderer said that Intel is expected to launch new production lines for notebooks and desktops in Germany. "We think it will be profitable."
Intel ’s fourth-quarter profit announced on Thursday was stronger than expected, and it gave optimistic financial estimates due to rising server chip prices and strong demand.
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