Home improvement designer into the lighting industry

The companies that produce lamps and the home decoration design belong to two different industries, and the surface seems to have little relevance. But this year's lighting manufacturers have launched a new marketing campaign for home improvement design companies, expanding the channels of traditional stores to lighting. Production is not directly related, but it contains invisible channels of direct consumption, so home improvement designers have become the "toon" of the lighting industry.

On July 21st, 2007 China Light Capital Interior Lighting Design and Product Application Summit Forum was held in Guzhen. This summit forum is a first-line production enterprise and first-line brand in the lighting industry which are well-known in the lighting industry. After the continuous promotion of the home improvement designer conference, another major industry expansion activity was held.

According to Fan Fengyuan, chief brand director of Huayi Group, interior designers play a vital role in the use of lighting products. “Huayi” held the indoor lighting design and product application summit forum on the one hand to close the interior design. The relationship between the division and the production enterprises and distributors promotes the healthy development of interior design. On the other hand, it also hopes to achieve certain results in the construction of invisible channels of enterprises through this forum.

Zeng Min, secretary-general of the China Lighting Sharing Alliance, which integrates traditional lighting distribution channels in major cities in China, told reporters that the reason why lighting companies have launched a new round of offensives for decoration designers, and the traditional sales channels are divided by enterprises. Big relationship. “The dealers in the lighting market in each city are relatively fixed. The current situation of the industry is that there are many enterprises and few dealers. How to expand sales resources has become a problem that enterprises must face.” Zeng Min said.

According to the reporter's interview, the current domestic lighting sales market has also increased the investment in the real estate market. The owners of newly built residential quarters have also appeared in the purchase of lighting products. "Phenomenon, and behind this single brand's partial sales increase, the role of the decoration is the decoration designer.


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