On May 26, according to foreign media reports, in the first quarter of 2018, the sales of Google's smart speakers Google Home surpassed Amazon Echo for the first time, completing a gorgeous counterattack.
Google sold 3.2 million Google Home and Home Mini speakers in the first quarter, while Amazon sold 2.5 million Echo devices. Since the first quarter of 2017, Amazon's smart speaker sales have always been more than Google's, and now Google's hardware department has finally reversed.
In the first quarter, Google, Amazon, and Apple sold 4.1 million smart speakers in the United States. China and South Korea ranked second and third with 1.8 million and 730,000 respectively, thanks to Xiaomi , Tmall and other companies.
Canalys analyst Ben Stanton said: "Compared with Amazon, Google has several advantages to help it achieve counterattacks. But Google’s biggest advantage lies in its channels. Operators and retailers are more inclined to sell Google. Speakers, because Amazon is in a position to become their direct competitor. But Amazon is trying to fight back, and for any competitor, Alexa skills and smart home integration efforts are difficult to catch up."
It is unclear whether Google can lead again in the second quarter of 2018, and even if it does not, this is still a huge improvement for the company.
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