Tongyu, the important town of Chunan - Changsha, a historical city with profound cultural heritage. It is located in the middle of the Yangtze River Economic Belt and connects the transportation hubs of “Shanghai, Hong Kong and Chongqingâ€. The development of Changsha's economy has attracted the attention of the world. The grand blueprint for economic integration of Changsha, Zhuzhou and Xiangtan has added new development to Changsha. Vitality and charm! Changsha ranks 103rd in the world in terms of urban competitiveness. The human, material and financial resources of all parts of the country have gathered together under the strong policy support of the government to speed up the pace of development here. The investment boom has blossomed everywhere in the rising land.
Real estate boom, lighting business opportunities
As the most active member of economic development, real estate market in Changsha has maintained a sustained, healthy, stable and rapid development in the past two years. In 2006, Changsha completed nearly 30 billion yuan of real estate development investment, an increase of about 17% compared with the same period of last year, accounting for more than 26% of the city's fixed asset investment. The annual construction area of ​​commercial housing is about 26 million square meters, of which about 9 million new construction area. The square meter has a completed area of ​​about 5 million square meters, which is 42%, 29% and 24% higher than the same period of last year. In 2006, the proportion of residential and non-residential properties in commercial housing in the city was about 9.66:1. It is worth mentioning that many foreign brand developers and investment consortiums have entered the Changsha real estate market, which will promote the healthy competition in the Changsha real estate market. The real estate market in Changsha is transitioning from the current market era to the boutique era. In 2007, Changsha’s real estate will still have a large room for development, so the market for home lighting will be greatly developed.
Today is the era of personalized consumption, modern people's requirements for the comfort level of the family living environment are increasing, heavy decoration and light decoration has become a trend, the capacity of the lighting market will be a particularly attractive cake. So who will win the biggest victory?
Analysis of the current situation of lighting stores
1. Sanxiang Nanhu Lighting Market: As a regional professional lighting market, it is the leading mature lighting lighting market in the country. It has been operating for 12 years and has a high reputation and reputation. 80% of the local lighting and lighting business operators are concentrated here, a large number of human resources and financial resources are also concentrated here, forming a special centralized lighting fixtures, but due to the intensification of industry competition and urban layout planning, the current Nanhu Lake The land area in the market is limited, the storefront and warehouse are limited, the traffic is crowded, and the supporting facilities are aging, which affects the urban planning of Changsha City. The development of the market prospect is restricted. The idea of ​​expanding the business of the merchants in the Nanhu Lighting Market is actually cramped. Therefore, the merchant hopes that there is another market with development potential in the local area to expand its business.
2, Wanjiali Lighting Plaza: advertised the first city of lighting in Central and South China, began operations in 2004. Mainly engaged in high-end lighting products. The Wanjiali market has a strong publicity and high visibility. However, due to the fourth floor, the rent is higher (130 yuan / square meter), the advertising is more distributed, and the management's requirements are also many, resulting in the original operating area of ​​10,000 square meters reduced to about 1,500 square meters, nearly 20 in This business. The market has not been able to talk about professional lighting fixtures, and the lamps are just a kind of supplement to the market. Among them, some merchants have moved south to Hongxing lamps for sale.
3. Anju Paradise Building Materials Lighting Plaza: Located on the fourth floor of the square, the planned lighting store has a business area of ​​about 3,000 square meters. The current operating conditions are not very good. The actual lighting and lighting business area is less than 1,000 square meters, and the operating households are less than 10 Family. There is less traffic in the mall, and it is rare for merchants to improve sales performance. The operating pressure is very high, and there is no market integration force in the professional market. However, the market management party began a comprehensive community marketing promotion this year, and merchants also actively cooperated.
4. Mawangdui Lighting Market: There are about 30 existing business households, mainly engaged in middle and low-end products, but the property rights are individual owners, lacking unified market management and market regulation. There is no centralized marketing and promotion means. The external promotion of the whole market on the two billboards does not form the integration force of a professional lighting market, and the flow of people and sales are not optimistic.
5. Red Star Lighting Market: There are 29 existing business households, located in the South Second Building of the daily necessities market. In 2006, the merchants officially entered the business. After more than a year of development, there has been a certain market influence in the region. The market management plan was very good in the early stage, but the later operation had problems, and the lack of the ability to operate the market as a whole led to the overall fatigue of the market, and the flow of people and sales were not ideal. At present, market management is preparing to reposition the market, and lighting fixtures are no longer operated as an important category. It is still unclear what the market will look like in the future.
6. Xiangfu Lighting Market: This is a newly planned professional lighting store. The first phase plans to operate with an area of ​​5,000 square meters. The second phase plans to operate with an area of ​​10,000 square meters. It is located on the first floor of Xiangfu Home Building Materials Plaza, close to Red Star Building Materials. Big Market and Red Star Building Materials Trading Center, there are more than 20 contract merchants. Currently introduced lighting brands are: Op, TCL, Langeng, Simon, Tianji, Benbang, Sanxiong? Aurora, Sony, Shengqiu, Nanwei, etc. The lighting project is positioned in the middle and high-end professional lighting market, mainly to meet the "long plant" Tan's lighting consumption needs, and radiating the "3+5" urban agglomeration of medium and high-end real estate, the store investment is underway. I hope it can take on the heavy responsibility of the "Changzhutan" lighting consumer market.
The distribution of lighting stores
As a professional lighting store, it is either an independent market entity or relying on related building materials and home business projects, but relying on the development of real estate. The development of real estate tends to be there, and the building materials market will have his presence. With the distribution of Changsha's lighting stores in Nansha, Xihe, Dongtuo and Beijian, the pattern will be formed in the future: there will be Sanxiang South Lake in the east, Anju Paradise in the west, Mawangdui in the north, and South. There is a new Xiang government. Among them, Sanxiang Nanhu Lighting Market is subject to the objective environment, but its main position in the local lighting market will not change. Although the real estate development in Changsha Hexi area is very fast, but the professional building materials have not yet, if Anju Paradise seizes the opportunity and actively develops, it will have the first position of Hexi Lighting Lighting Store. The surrounding area of ​​Mawangdui Market has spontaneously formed a building materials business circle. Although it lacks management, the market capacity that is naturally formed cannot be underestimated. In the south, the uncertainty of the red star lighting market is destined to be difficult to serve as the sales of lighting fixtures in the south of the city. On the contrary, the emerging Xiangfu building materials market, relying on the perfect red star building materials business circle around it, and the location of the central city of Changsha, Zhuzhou and Xiangcheng, if positioned accurately, and determined to make progress, can become the main lighting lighting business location in the south of the city, but also Further strive for the next important lighting lighting business circle in Changsha.
Who will be in an invincible position in the fierce market competition, all major building materials and lighting market will come up with their own housekeeping skills, to maximize the consumer demand, win the consumer to win the final victory!
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