From July 1st, 2017, TCL Group's exclusive title "Daguo Brand Development" will focus on CCTV's comprehensive channel enterprise brand weekly broadcast, three minutes each, three daily implementation of "brand power" The national strategy further strengthens the historical mission of the national TV platform “National Platform, Achievement of National Brandâ€, promotes the influence of brand credit construction, and enhances the international competitiveness of Chinese enterprises, and is determined to forge it into a national brand of the future.
Using the content of the three-minute brand feature film, the high-end showcases a group of corporate brands representing the image of China's outstanding innovative companies, and analyzes each outstanding enterprise from different models and different perspectives: brand credit image, product, marketing, channel, and so on. The successful brand password behind it - core genes, cultural associations, the impact on consumer groups, encountering different brand stories in the encounter of big country brands, truly presenting a number of outstanding brands with a world pattern, to the world with an innovative brand perspective Passing on the strength of Chinese brands, with a view to becoming a reference sample of the national brand development strategy, to deliver more Chinese voices to the international community, and to create more cultural symbols for reading the outside world.
TCL Li Dongsheng, the pioneer of internationalization, named "Daguo Brand"
TCL uses the brand spirit of “creative moving life†to describe the historical mission of a big country brand. The big country is not the biggest, only bigger, showing the wisdom and creation of the world to the world with the brand image of the big country! Brand influences you and me, brand changes life, and Yangyi's "Big Country Brand" spreads Chinese brand power!
Someone: The road is a person coming out.
Li Dongsheng: The road is the forerunner to come out, go out and have unlimited scenery, but it may also break the blood.
As the first Chinese company to enter the internationalization industry, since 1999, TCL has begun to try the internationalization road. In 2004, TCL made a bold decision, and acquired the French Thomson color TV and Alcatel mobile phone business, but encountered technical iterations and cultural shocks, resulting in operating losses, people floating. He began to reflect on the road to internationalization and should go through the rough and sorrow. In 2016, TCL obtained the global license of BlackBerry and began to produce and sell BlackBerry branded smartphones. This has become an important step for TCL to accelerate its entry into the high-end market of the international communications industry.
At present, TCL has sales organizations in more than 80 countries and regions, and its business covers more than 160 countries and regions around the world, establishing a global brand operation network. In 2016, the revenue of 106.5 billion yuan accounted for nearly half of overseas revenue.
The ideology of the Belt and Road and the opening of the China-European trains allow TCL innovation to serve the world faster and better. The road to internationalization of TCL is the practice of benefiting mankind through technological innovation. “The road is coming out, the cause is doing it. of".
"The growth of brand power must be injected into the connotation of the brand through the support of product power. This process requires us to operate more scientifically and systematically. This is also the belief that many companies from China go international, from many small Brands, low- and medium-low brands must face the problems in the management of medium and high-end brands."
Model of China's scientific and technological innovation, Mobike cycling, “riding the cityâ€
As the pioneer of the global smart shared bicycle, Mobike bicycles realize the ideal of “ride changing the city†with continuous technological innovation. As a model of China's scientific and technological innovation, Mobike bicycles show the world the power of Chinese innovation and Chinese intellectual creation.
In the process of building and operating the Internet of Things system, Mobike bicycles have made short-distance travel solutions for the Internet and become intelligent hardware without pile-and-return mode. At present, Mobai is leading China's smart shared bicycles to go abroad and change the way of riding around the world in the "Chinese wisdom" position. Mobike has already launched more than 5 million smart shared bicycles in 130 cities around the world, with more than 100 million registered users and a daily order volume of more than 25 million. It is the world's largest Internet travel service provider.
Recently, at the Davos Forum, as the founder and leader of the global smart shared bicycle, Mobike founder Hu Wei and the global elite shared the development of Mobike cycling at the forefront of the “fourth industrial revolution†innovation. Mobike has become the focus of all major fields and has also been highly recognized by Premier Li Keqiang. Premier Li Keqiang said that the implementation of inclusive and prudent supervision on new industries, such as e-commerce, mobile payment, and shared bicycles, has promoted economic transformation and upgrading, and has brought about a resurgence of traditional industries.
Mobike, a shared smart bicycle company, has grown to a scale of 800,000 bicycles in less than a year. It has become the world's largest Internet travel platform and the largest mobile Internet of Things platform, and has led the “China Smart Manufacturing†and China Innovation. Sailing overseas, while playing a role in the real economy, has created many new social wealth and employment opportunities.
CCTV's first official media, "Daguo Brand Development", tells different brand stories when encountering big country brands. As the leading professional health checkup and medical service group in China, the Great Health Industry Group, the big country brands actively implement 'health China's construction; as a member of the health and happiness system operator - the Orenda tribe, the big country brand provides a valuable reference model for China's new specialty brands, providing a healthy and happy lifestyle for global members; exploring a new The information industry service cooperation mode, the establishment of a high-quality characteristic park with high quality - China Electronics Beihai Industrial Park, provides a fast path for B2B industry enterprise brand building, giving us a lot of inspiration and help; Wandashan Dairy Group The national dairy industry is based on honesty, the CCTV platform gathers honest enterprises, inherits the quality and builds the brand, and the dairy industry has a good story. Our company should tell the story, "Daguo Brand" promotes the rise of China's national dairy brand...
In the era of consumption upgrading, China will surely embark on a unique development path with Chinese characteristics. With the brand as the core and the jump in products, services and business models, CCTV as the first media can open up the three-day “big country brand†exclusive time story. The way to give a new generation of Chinese consumers a long-term confession, the brand's temperature is very meaningful, and make a great contribution to China's brand building; on the road of brand building, it is inseparable from the support and supervision of various media, blessing China's Well-known brands have taken the lead of the Belt and Road to the world and stand the world brand.
Rechargeable Vape Pen,Rechargeable Battery Vape Pen,Rechargeable Disposable Vape Pen,Vape Pen For Smoke Oil
Shenzhen Essenvape Technology Co., Ltd. , https://www.essenvape.com