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In the second quarter earnings conference call yesterday, RIM co-CEO Mike Lazaridis said that the company will launch several programs to promote the sale of the PlayBook, including commercial stimulus plans, discounts for existing BlackBerry customers. And trading plan. However, Lazaridis did not disclose how much RIM would offer.
After experiencing a very weak sales quarter, RIM is seeking to promote the PlayBook sales. RIM's second quarter reportedly sold only 200,000 PlayBooks, which is less than half the analyst's expectation of 490,000. And 490,000 was not a very high number.
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