Since the launch of ARKit by Apple at the WWDC conference last year, various derivative applications and demo demos have emerged in an endless stream. Recently, we have received news that Apple has launched an AR promotion page on its official website, focusing on efficiency, entertainment and learning. There are three classic cases. Earlier, ARKit 1.5 has been launched, and Apple is still working hard to promote mobile AR, which also makes us look forward to Apple's AR hardware products.
Judging from the publicity page displayed by Apple's official website, Apple has turned to the specific applications of work, study, entertainment and so on in the promotion of ARKit. Obviously, Apple is speeding up the promotion of mobile AR, and this is just the beginning.
For the AR plus efficiency, Apple listed three cases of IKEA Place IKEA, GE General Electric, and American Airlines American Airlines. Promote the high efficiency and convenience brought by ARKit through daily living, home matching, home appliances, mobile travel and other life scenes.
Augmented reality is very useful for solving everyday problems for today's use. And "IKEA Place" can put furniture in the living space, observe its effect and match with the home decoration; or walk through the complex space without the need for a map. Now, you can do things you can't imagine before using augmented reality, and do what you haven't done in new ways.
In AR and entertainment, Apple introduced the innate advantages of augmented reality in the field of games and entertainment through three AR games, My Very Hungry Caterpillar, Pokémon GO and Monster Park. And it shows the virtual interactive attributes that augmented reality can play.
Monster Park can make virtual monsters come to life in community parks or kitchen counters; or wear masks, My Very Hungry Caterpillar will instantly join the masquerade ball with friends on the other side of the globe. You can interact with virtual objects that seem to exist around you. Pokémon GO is immersed in entertainment in an incredible way, and the real world will become interesting.
In terms of AR and learning, Apple listed three daily learning applications: Sky Guide, JigSpace, and Complete Anatomy. Experience the new learning style of virtual reality in the first perspective. Apple’s three-featured flyers showcased the most intuitive ARKit.
The first perspective experience is one of the most powerful ways to learn. Disassemble the complex mechanical parts of the car engine with JigSpace without the need for a wrench; or use the Complete Anatomy to analyze the finest bones in the human body without the need for a knife. The possibilities that Sky Guide can learn are boundless in the virtual world.
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