1. The TV has become a networked platform, and the opportunity of MediaTek has come;
2. MediaTek Li Zonglin: Push Sensio smart health program, optimistic about health monitoring business opportunities;
3. AI enters the home TV entertainment experience and promotes it;
4. Smart speaker business opportunities, MediaTek sharpening hoho
1. The TV has become a networked platform, and the opportunity of MediaTek has come;
Smart home, IoT restart battlefield, Samsung, LG, SONY will introduce artificial intelligence into Android TV, TV becomes the last mile of smart home, through software rapid transplantation, data analysis, TV will become a platform for networking devices, MediaTek will once again join hands with SONY this year. In the promotion of TV chip technology, the synchronization card is Google, Amazon, Alibaba smart speakers, and earning the opportunity of IoT.
The AI+IOT application was formally formed. The general manager of MediaTek's family entertainment products group, You Renjie, said that smart home appliances and the Internet of Things are the strengths of MediaTek. This year, the product line will be upgraded, and the Internet of Things has become the next product line of tens of millions of energy. Sharing bicycles, smart speakers, etc. when it takes off is difficult to predict. However, MediaTek is ready to make a profit in the IoT trend.
As for the smart speakers that the military is competing, the market expects that Alibaba and Amazon will have the most access opportunities. Amazon should have a 70% share, but Google is also very active, and benefit from the orders of the big manufacturers, and the next three to five years of MediaTek smart speakers. Chip shipments reached 50 million units.
2. MediaTek Li Zonglin: Push Sensio smart health program, optimistic about health monitoring business opportunities;
Optimistic about the potential business opportunities for health management, MediaTek released the MediaTek Sensio smart health solution. The program is a six-in-one smart health chip MT6381, which is composed of highly integrated modules and related software. It takes only about 60 seconds to measure the user's heart rate, heart rate variability, blood pressure trend, blood oxygen saturation, electrocardiogram, and light volume pulse. Six physiological data such as Botu can be integrated into smartphones or mobile phone accessories, so that users can understand their physical condition anytime and anywhere.
Li Zonglin, general manager of MediaTek's wireless communications division, said that this integrated solution can be used in smartphones and wearable devices to accelerate the development of health management product manufacturers; the solution will begin in early 2018 and is expected to be available in the first half of the year. There will be terminal products on the market.
In recent years, due to factors such as younger cardiovascular diseases and population aging, the demand for health management has gradually expanded. The improvement of sports atmosphere has also driven the demand for health management products, enabling consumers to monitor their physical condition at any time using smart phones. Is an important step to make the world healthier.
![[Foresight] TV becomes a big platform for networking. MediaTek is coming.](http://i.bosscdn.com/blog/11/39/23/Qb_0.jpg)
Li Zonglin, general manager of MediaTek's wireless communications division, said that he is optimistic about health monitoring opportunities and believes that MediaTek Sensio can meet market demand.
To this end, MediaTek launched MediaTek Sensio, a solution that will provide developers and mobile phone manufacturers with a fully functional and highly integrated smart health solution that will let users know their heart and body in about 60 seconds. In the future, people can fully grasp their own physiological data, choose the medical services that suit them, and make telemedicine consultations the norm.
It is reported that MediaTek Sensio is a modular solution that integrates front-end signal processing, various Sensors and other electrical and optical components, and can be directly embedded in terminal devices such as smart phones and accessories, providing terminal manufacturers with more flexible customization space.
At the same time, the light-emitting diode (LED) and photosensor on the module can measure the reaction of the user's fingertips to red light and infrared light; through the contact of the fingertip with the sensor, the solution can form between the user's heart and the biosensor. A closed loop that measures electrocardiogram (ECG) and optical volume pulse wave (PPG). MediaTek hopes to make smartphones or wearable devices a personal health partner through this solution.
In addition, on the software side, the solution helps vendors develop their own proprietary applications, along with other third-party applications or developer add-ons. New electronics
3. AI enters the home TV entertainment experience and promotes it;
"AI Smart TV" has leapt to the mainstream development trend of high-end TV. At this year's CES 2018 exhibition, big manufacturers competed to showcase related solutions, such as Samsung's 8K HDR QLED with AI, LG's OLED with ThinQ platform and Alpha9 processor, and MediaTek's built-in AI Technology and support for the High Dynamic Range Imaging (HDR) 4K UHD Smart TV MT5598 chip, which enhances the consumer's visual and entertainment experience.
Lin Yanshi, a senior analyst at the IEK Electronics and Systems Research Group at the ITRI, said that the value of TV AI is to create a richer entertainment experience. All major TV brands are committed to promoting their own AI platform. The product shows greater value; the penetration rate of smart TV has gradually increased from 13% in 2011, to 47% in 2016, and climbed to 60% in 2017.
In response to the demand for audio-visual entertainment upgrades, AI smart TVs have appeared at CES 2018. Samsung introduced the 8K HDR QLED TV with AI, which uses machine learning to upgrade SDR, HDR, 2K and 4K content to 8K resolution to optimize image quality. And Samsung AI Smart TV also integrates voice assistant Bixby, allowing users to directly voice control.
LG is showcasing the built-in advanced image processor - Alpha9 OLED, which increases CPU and GPU processing speed by 35%, improves picture saturation color and sharpness, and provides a more realistic image depth. In addition, like Samsung, LG Smart TV also has ThinQ artificial intelligence platform, allowing consumers to use voice control TV remote control, and link game console and external audio.
At the same time, IC design operators are also actively deploying the AI ​​smart TV market. During the CES 2018 show, MediaTek announced the launch of the MT5598 chip supporting HDR 4K UHD smart TV with built-in AI technology. The smart TV with MT5598 will be able to judge the identity of the viewer and the content it watches, and adjust it in real time on the image quality and TV channel to enhance the consumer's viewing experience.
In addition, the product allows 4K TV manufacturers to flexibly match different LCD panels, backlight combinations, licensing or free technology, as well as a number of localized content standards, including UltraHD Blu-ray and Netflix. , YouTube, Amazon, VuDu, VQQ, Voole, iQIY, YouKu and other streaming services.
All in all, in response to the upgrade of audio-visual entertainment, TV has gradually developed towards "AI." According to Lin Yanshi, from CES 2018, AI Smart TV has become the mainstream product of high-end TV in 2018, and the AI ​​strategy of future TV brands will continue to affect product differentiation. New electronics
4. Smart speaker business opportunities, MediaTek sharpening hoho
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